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Trump University Branding 101: How to Build the Most Valuable Asset of Any Business Hardcover – September 29, 2008

by Donald Sexton (Author), Donald J. Trump (Foreword)
2.6 out of 5 stars 8 customer reviews
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Product Details

  • Hardcover: 336 pages
  • Publisher: Wiley; 1 edition (September 29, 2008)
  • Language: English
  • ISBN-10: 0470189002
  • ISBN-13: 978-0470189009
  • Product Dimensions: 6.4 x 1.2 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 2.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #876,152 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsINCREDIBLE Business Branding Book
By Mark F. LaMoure on March 25, 2009
Format: Hardcover Verified Purchase
Mark F. LaMoure, Boise, ID

SOLID GOLD
"Branding 101" by author Don Sexton PhD is a jewel of a book for entrepreneurs. It outclasses any book on branding I've read. The book shows you how to give your business a detailed, trademark identity and big personality for high attention.

For your business or product, the book clearly shows you how to add a shining polish for the public eye. "Branding 101" is easy to read, information rich and offers something for everyone. An excellent book, it is a success manual on marketing your business and products. Copyright 2008.

A PRECIOUS ASSET
"Branding 101" is written by Don Sexton PhD, a top expert on branding for over 40 years! Seriously, what an excellent writer this guy is. Don uses tons of exciting examples in his book supporting exactly what he talks about. Mr. Sexton shows why branding is the most precious asset of any business. Branding builds reputation. For example: Look at TRUMP's golden brand.

Written in a top flight, engaging style Sexton's book is enlightening. Its written in a positive tone, is jam-packed with tons of solutions and answers to all your questions. The book has a great message to tell. In Chapter Two, it starts out by explaining: "Why Branding Is Critical To Every Business." But just like some professors, Dr.Sexton sometimes gets a little too academic. What do you expect? The man is a brilliant professor! The book is still a precious, gold nugget and more than worth its price.

WELL WRITTEN
Want a clear brand identity? A look at the book's 23 chapters and 316 pages reveals a wellspring of topics looking at branding, top-to bottom. "Branding 101" fits the bill.Read more ›
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1.0 out of 5 starsBad and misleading advice regarding design and the principles of visual identity design
By James on July 15, 2016
Format: Hardcover
As a graphic designer, I find some of the advice in this book to be misleading at best: "You do not need a graphic design house to develop your logo. The Nike logo was designed by a graduate student at the University of Oregon for a modest amount."

Yes, branding is much more than just a logo, but this is truly bad advice.
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1.0 out of 5 starsDownloadable Forms listed as Assets are no longer available
By Stephen Kastner on June 1, 2013
Format: Hardcover
I am disappointed to learn that the Website listed in this book as the source for the free downloadable forms no longer exists: www.trumpuniversity.com/branding101

When you go there you are redirected to a members only Website with no means of registration or access: https://www.trumpinitiative.com/login/index.cfm

If anyone knows a solution I would appreciate learning of it.

Trump University changed its name to Trump Entrepreneur Initiative on June 2, 2010, after the New York Department of Education insisted that the "use of the word `university' by your corporation is misleading and violates New York Education Law and the Rules of the Board of Regents."
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2.0 out of 5 starsIt is good to summarize in one or two chapter instead printed ...
By zena ella on April 18, 2015
Format: Hardcover Verified Purchase
This book, is not as I exepected in many ways.
1.Repeats one idea in many place,does not even enrich the idea on discussion point.
2.It is good to summarize in one or two chapter instead printed in one book.
3.It is not strong and clear to Magnify the BRAND theory.Brand is the core to address businesses. From this point view ,I did not find brand 101 is a good book.
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